ADVERTISING CAMPAIGN 2026
CAPI SODA
Your summer, refreshed.
A sophisticated print campaign positioning CAPI Cranberry Soda as a refreshing way for young professionals to unwind during summer.
01 - THE INSIGHT
People who make the effort to look sophisticated, want their drink to look the part too. A brightly coloured soft drink or plastic bottle can feel out of place when their outfit or appearance has been carefully considered.
02 - THE BRIEF
Create a print campaign for CAPI Cranberry Soda targeting sophisticated professionals aged 25-35. Designed for publications such as GQ and Vogue, the campaign needs to reflect CAPI’s premium identity while communicating summer refreshment.
03 - THE IDEA
Your summer, refreshed.
Built around the idea of CAPI as “the refreshing way to unwind this summer”, the execution uses a simple, sophisticated approach rather than an overly energetic or playful description of summer.
The rich cranberry palette, chilled drink and minimal composition create a premium sense of refreshment, while the headline connects the product directly to relaxing and unwinding during summer.
04 - THE CAMPAIGN
PRINT ADVERTISEMENT
05 - WHY IT WORKS
The campaign balances refreshment with sophistication to appeal to its 25-35 audience. A restrained composition keeps the product at the centre of the execution, while the deep cranberry palette creates strong flavour and brand recognition. Typography inspired by CAPI’s existing visual identity helps the advertisement feel cohesive with the brand, while the summer-focused message positions the drink as a simple way to unwind.